31 Trendy Shag Haircuts for Any Length
If there's anything that's always in style, it's nostalgia. Some of the more popular beauty trends we see today include bright, colorful shadows that bring us back to the '80s; rhinestones and gems applied around the eyes, a throwback from the early 2000s; and of course, the shag haircut, which harkens back to '70s.
The distinctly layered style has been steadily rising in popularity since 2019, but this year, it's become impossible to ignore, thanks to hairstylists and celebrities. Holly Seidel, a Los Angeles-based stylist who counts the shag amongst her specialties, thinks it's the cut's inherently rebellious nature that's kept it relevant over decades. "Women are tired of being told to hide their natural textures," she tells Allure. "They want to wear it or at least have the option, and a well-cut shag gives them that freedom."
Learn more about the style making its comeback, ahead.
Meet the Experts:
- Holly Seidel, a hairstylist and "shag queen" working in Los Angeles, California, and Seattle, Washington
- Andy Judd, hairstylist and associate creative director at Local Honey in Nashville, Tennessee
- Ona Diaz-Santin, hairstylist and owner of 5 Salon and Spa in New Jersey
- Sofie Pok, hairstylist and global educator working in Los Angeles, California
- Frankie Flanagan, hairstylist and owner of Adilla Colab in Sydney
- Nunzio Saviano, owner of Nunzio Saviano Salon in New York City
- Jenny Balding, co-owner of Cutler X Arlo Salon in New York City
- Pekela Riley, hairstylist and owner of Salon PK in Jacksonville, Florida
- Wes Sharpton, resident hairstylist at Hairstory in New York City
- Tom Smith, hairstylist working in London
- Zateesha Barbour, hairstylist specializing in Afro and curly hair working in London
In This Story:
- What Is a Shag Haircut?
- How to Prepare For a Shag Haircut Appointment
- How to Style a Shag Haircut
- How to Maintain a Shag Haircut
- Shag Haircut Inspiration
What Is a Shag Haircut?
In 2022, the shag cut can be as much or as little of a commitment as one wants it to be. It can be short, long, drastic, or subtle — but though the possibilities are endless, most shags are characterized by their volume-creating layers and face-framing shapes. "As a whole, a shag is cut by pulling everything forward with a more dramatic contrast of layering [rather] than the average long layers," says Nashville-based stylist Andy Judd. He prefers to razor-cut most layers on wet hair and make adjustments after drying, but says plenty of hairdressers have learned their own signature techniques that are just as effective.
How to Prepare For a Shag Haircut Appointment
Every salon appointment should start with a thorough consultation to assess your hair and face shape and establish whether the shag is a suitable haircut for you. Hairstylist Ona Diaz-Santin suggests clients arrive with natural, one-day washed hair that’s let down to allow for a proper consultation. This is also the time to pull out any photos you’ve brought with you that show the type of cut you want (and don’t want).
We’re all guilty of making big changes to our hair to emulate a look we’ve seen online without considering whether it will actually be manageable for our hair type, which is why Diaz-Santin suggests asking your stylist four specific questions before taking the plunge:
- Is this suitable for my face shape?
- Do I have enough density to carry this style?
- What is the maintenance for this style?
- How do I duplicate this style at home?
The shag is a specialty haircut, says hairstylist Sofie Pok, so prepare to potentially pay more for your chop. Pok says prices will vary widely depending on the experience of the stylist. "If you go to someone who's exceptional at these styles, you may want to consider paying $200 or more for the cut," she says, warning that visiting an inexperienced stylist may result in you needing a correction, thus costing you more in the long run. However, she adds that you can also get the style for $55-$100.
How to Style a Shag Haircut
The beauty of a shag haircut is its ability to suit almost any hair texture and length. Below are tips on how to style your look, based on your hair texture.
Styling a shag haircut on fine to medium hair is all about adding texture and volume to avoid a limp style that lacks dimension. "Start with a texturizing product like the O&M Surf Bomb Sea Salt Spray and lightly mist it onto damp hair from roots to ends," says Frankie Flanagan, a hairstylist and owner of Adilla Colab salon in Sydney. "Next, blow dry your hair using a brush. Pull the hair forward at a 90-degree angle — to keep the root flat and the ends straight — and encourage movement and volume through the mid-lengths."
When styling a shag haircut on thick hair, Flanagan stresses that keeping the hair below the occipital bone pin-straight will help to stop the look from feeling too bulky. "Start by working a liberal amount of blow dry cream or spray, like the Oribe Royal Blowout Heat Styling Spray, into your hair to cut down on drying time and add a beautiful sheen," she says. Next, straighten the bottom section. Smooth the remaining hair at a 90-degree angle to avoid adding too much texture to the roots.
Then, add some bends with a curling wand. "Less is more when curling a shag, so don’t overthink it! Just pick up a few pieces randomly and give them a light bend — then wait for the hair to cool before brushing it out." She also suggests tapping the ends straight to refine the look further.
Every stylist interviewed for this story agrees that the modern shag haircut was made for people with curly hair (though Flanagan cautions that finding a stylist who knows how to properly cut and remove bulk from curly hair is a must). There are three three rules Flanagan follows when styling a curly shag haircut: The first is to always add extra moisture (via a mask or emollient products) to the hair because dehydrated curls will appear more frizzy. Second, avoid using a towel when drying your hair and opting for a cotton t-shirt or microfibre towel, instead. And crucially, Flanagan always suggests applying products to sopping wet hair, then either leaving the hair to dry naturally or using a diffuser attachment on your hairdryer to speed up drying time and keep your curls defined. Once dry, you can use a pick to add additional volume, as desired.
How to Maintain a Shag Haircut
Similar to a bob or pixie cut, regular trims are crucial to maintaining your desired shag length and shape. According to Pok, the maintenance doesn’t vary between curly and straight hair textures, and all are best being freshened up between six and eight weeks. Diaz-Santin seconds this, adding that if you’re the kind of person who enjoys change, you could stretch this to ten weeks to enjoy all the variations of this cut as it grows out.
Shag Haircut Inspiration
Below, we've rounded up the best and most diverse shag haircuts from recent years. Just be warned: Some of these examples will have you calling your hair salon to book a last-minute appointment, so be sure to bookmark this page, or at the very least, save one of these images on your phone. You'll probably be needing it.